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在媒介融合趋势下,传统电视行业的生存和发展空间发生了很大改变。伴随着数字技术的发展,电视的新境界已经成为无可避免的现实,手机电视、网络视频等新媒体不断尝试以多种传播方式挑战电视行业一直引以为傲的视频内容,在一定程度上导致了受众对媒介的消费心理和消费行为的偏移。对于电视而言,如何在生产、传播、增
With the trend of media convergence, the space for survival and development of the traditional television industry has undergone great changes. With the development of digital technology, the new realm of television has become an unavoidable reality. New media such as mobile TV and online video are constantly trying to challenge the television industry’s video content which has been so proud of by a variety of modes of transmission. To a certain extent, This has led to a shift in audience’s psychology and consumer behavior toward the media. For television, how to produce, spread, increase