在时下媒介融合的背景下,影视剧的生产和营销出现了一些新现象。而这些新现象的产生,为跨文化内容产业带来了新的变化及商机。本文以新媒体网络电影《魔探觉醒》为例,对新媒体时代背景下影视剧的传播载体及内容营销进。 In the current context of media convergence, there have been some new phenomena in the production and marketing of film and television drama. The emergence of these new phenomena has brought new changes and business opportunities to the cross-cultural content industry. In this paper, the new media network movie “Detective Awakening” as an example, the media in the new media era of broadcasting media and content marketing into the carrier.