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新媒体具有信息丰富、形式多样、受众广泛、交互性、即时性、开放性、共享性及去“中心化”等特征,赋予媒介素养更加丰富深刻的时代内涵。新媒体改变着大学生党员的信息获取、购物交易、交流沟通、网络娱乐的方式,对于他们的个人发展、党性修养、理想信仰有着直接影响,进而关系到基层党组织的先锋堡垒作用的发挥。提升大学生党员的媒介素养,是大学生党员全面发展的必然要求,更是新形势下创建学习型、服务型和创新型党支部的重要抓手。我国媒介素养教育的滞后和新媒体的发展对大学生党员媒介素养教育面临的现实困境,也带来了机遇与挑战,需要扬长避短,积极探索培育和提升大学生党员媒介素养的路径方法。
The new media has the characteristics of rich information, diverse forms, wide audience, interactive, immediate, open, sharing and “centering”, giving the media literacy a richer and deeper connotation of the times. New media has changed the ways of information acquisition, shopping transaction, communication and online entertainment of college student party members, which have a direct impact on their personal development, their self-cultivation and their ideal faith, which in turn has a bearing on the role of the vanguard party of grassroots organizations. Promoting the media literacy of party members in college students is an inevitable requirement for all-round development of college student party members and an important starting point for creating a learning, service-oriented and innovative party branch in the new situation. The lagging of media literacy education in our country and the development of new media have also brought opportunities and challenges to the realistic predicament of the media literacy education for college student party members. They need to avoid weaknesses and actively explore ways to cultivate and enhance the media literacy of college student party members.