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对于海外并购中的“协同效应”.海尔的并购理念、实施策略是什么?如何落地?在亲历海尔从三洋白电到斐雪派克,再到GEA三次重大海外并购中,实际操盘人青岛海尔董事长梁海山,有着一套全新的并购逻辑。梁海山是海尔第一任轮值总裁,更是海尔内部历经20多年实战后“赛”出来的“良驹”。在梁海山的带领下,690不仅以优势的冰洗业务带动空调、彩电业务,还成功推动了海尔对日本三洋、新西兰斐雪派克白电业务的并购。
For overseas mergers and acquisitions in the “synergies.” Haier’s mergers and acquisitions philosophy, what is the implementation strategy? How to landing? After Haier experience from Sanyo White to Fisher and Pikes, GEA again three major overseas mergers and acquisitions, the actual trader Liang Haishan, chairman of Qingdao Haier, has a new set of M & A logic. Liang Haishan Haier is the first president of the rotation, it is Haier after more than 20 years after the actual “match ” out “good horse ”. Under the leadership of Liang Haishan, the 690 not only drove the air-conditioner and color TV business with its advantageous ice-washing business, but also successfully promoted Haier’s merger and acquisition of white-electricity business of Fisher & Park in Japan’s Sanyo and New Zealand.