随手翻开一本工程机械行业杂志,我们都可以看到琳琅满目的广告画面,各大制造商或代理商都在用不少的广告版面推销着自己的产品和品牌。然而,当你合上杂志,那些广告是否都给你留下了深刻的印象?广告中是否有几个是与众不同、令你耳目一新的?广告标题所表达的卖点是否让你为之动容、不禁想要拿起电话进一步了解信息、甚至产生强烈的购买冲动? Readily open a construction machinery industry magazine, we can see an array of advertising screen, the major manufacturers or agents are using a lot of advertising layout to sell their own products and brands. However, when you close the magazine, are those ads that have impressed you? How many of the ads are unique and refreshing? Do the headlines expressed in the ad headline make you indulge in it, Can not help but want to pick up the phone to further understand the information, and even have a strong purchase impulse?