21世纪是网络经济的时代。随着信息社会的来临,人们的生活方式发生了一系列带有根本性的变化,由此带来的交换也发生了革命,产生了无纸贸易、信用贸易、电子广告、网上采购等一系列全新的营销方式。对传统的企业营销方式提出了挑战。 The 21st century is the era of network economy. With the advent of the information society, a series of fundamental changes have taken place in the way of life of the people, and the consequent exchange revolution has also taken place, resulting in a series of activities such as paperless trade, credit trade, electronic advertising and online purchasing New marketing approach. The traditional way of marketing enterprises presented challenges.