项目主体>厦门市集美区旅游市场项目执行>中青旅联科(厦门)公关顾问有限公司(以下简称中青旅联科)项目背景:厦门市集美区旅游资源以深厚文化内涵为依托,自然景观资源丰富,加上独具特色的“嘉庚精神”和“华侨文化”、“闽南文化”、“学村文化”等文化底蕴,吸引了一批批忠实的游客。不过,集美知名度和曝光度较低,加上旅游环境单一,景区各自为 Project> Xiamen Jimei District Tourism Market Project Implementation> CYTS (Xiamen) PR Consultants Co., Ltd. (hereinafter referred to as CYTS) Background: Jimei District, Xiamen City, tourism resources to rely on deep cultural connotation, rich natural landscape resources, Coupled with the unique cultural heritage of “Jiageng Spirit” and “Overseas Chinese Culture”, “Minnan Culture” and “Xuecun Culture”, it has attracted a batch of loyal tourists. However, the low visibility and visibility of Jimei, coupled with a single tourist environment, scenic spots for each