最近,零点公司在全球41个国家进行了一项城市人口消费行为的调查,中国部分的抽样调查在北京、上海、广州、哈尔滨、武汉及香港、台湾进行。据近日公布的调查报告显示,当前中国城市消费者消费支出趋于谨慎;消费行为受广告引导的成份较多;居民的品牌敏感度总体水平不高,但却拥有比重不低的品牌忠诚群体。调查表明,全球平均有百分之四十五的人认为现在是购物消费的好时候,东欧国家有百分之七十的消费者 Recently, the Zero Company conducted a survey of urban consumer behavior in 41 countries around the world. Some sample surveys in China were conducted in Beijing, Shanghai, Guangzhou, Harbin, Wuhan, Hong Kong, and Taiwan. According to a survey report released recently, current consumer spending in urban China tends to be cautious; consumer behavior is more directed by advertising; residents’ overall brand sensitivity is not high, but they have a proportion of brand loyalty groups that are not low. The survey shows that on average, 45% of the global population believes that it is now a good time for shopping consumption and that there are 70% of consumers in Eastern European countries.