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听到摩托罗拉要进军数字电视,创维董事局主席黄宏生吓了一跳,这个通信业巨头的这次跨越确实有些远离了其原来的品牌形象。10月2日,惠普开始了其3亿美元的家电产品市场营销活动。据说在今后的几周时间,惠普将会调动几乎所有的媒体手段来宣传它的家电产品,费奥里娜希望惠普能成为“可口可乐”那样能为全世界所有普通消费者都熟悉的品牌。而早些时候,戴尔出乎意料的宣布角逐消费类电子市场。《纽约时报》称此为“戴尔业务的最大偏离”。在未来的家电市场,两家传统意义上的信息技术公司又将再次成为对手,面对IT、家电、通信融合的大趋势,
Heard of Motorola to enter the digital television, Skyworth Chairman Huang Hongsheng shocked, this communication giant indeed this some distance away from its original brand image. On October 2, HP started its $ 300 million home appliance marketing campaign. It is said that in the coming weeks, Hewlett-Packard will mobilize almost all media means to promote its home appliances, Fei Aurina hopes HP can become “Coca-Cola” that can be all the world’s consumers are familiar with the brand. Earlier, Dell unexpectedly announced its bid for the consumer electronics market. The New York Times called it “the biggest departure from Dell’s business.” In the future home appliance market, the two traditional information technology companies will once again become rivals, the face of the IT, home appliances, telecommunications convergence trend,