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本文主要从校企融合、营销技能大赛和学生营销实训超市等方面探讨了构建市场营销专业综合实训体系的具体实施内容,是职业院校市场营销专业实用技能型人才培养的实践探索之路。他的主要特色体现在学校、企业和学生三者之间是如何实现三赢的。
This article mainly discusses how to construct the comprehensive implementation of marketing comprehensive training system from the aspects of school-enterprise integration, marketing skills competition and student marketing training supermarkets, which is the practical exploration of practical talents training of marketing major in vocational colleges . His main feature is how to achieve win-win situations among the schools, enterprises and students.