提高竞争对手的进入门槛,是每个啤酒生产企业的共同愿望。为保持渠道经销商经销积极性,各企业采取了一系列销售支持政策,如:企业的品牌推广活动;广告支持;社会营销活动提高产品亲和力等等;折扣、让利等销售激励机制等。然而,凡此种种努力都可被竞争对手无差别完全复制,结果是: Raising the threshold of entry for competitors is the common desire of each beer producer. In order to maintain the enthusiasm of channel dealership distribution, various companies have adopted a series of sales support policies, such as: corporate brand promotion activities; advertising support; social marketing activities to improve product affinity; etc.; discounts, concessions and other sales incentives. However, all these efforts can be completely duplicated by competitors without any difference. The result is: