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张辉2015-10-09报道:一个企业如何才能打造出独特品牌,并且经得起时间检验?近日,世界品牌实验室发布2015年“中国500最具价值品牌”排行榜,“晨鸣”以其33.14亿元的品牌价值位列其中,连续12年荣登中国500最具价值品牌榜。在当前我国造纸企业盈利空间持续收窄、行业整体低迷之际,晨鸣集团逆势上扬,品牌价值实现新的增长,不能不说是创造了业界奇迹。在保持品牌核心价值的前提下,晨鸣
Zhang Hui 2015-10-09 Report: How can a company create a unique brand, and can stand the test of time? Recently, the World Brand Lab released the 2015 “China’s 500 Most Valuable Brands” list. Ming "was ranked among its brand value of 3.314 billion yuan, ranking the 500 most valuable brands in China for 12 consecutive years. While the profitability space of China’s papermaking companies continues to narrow, and the industry as a whole is in the doldrums, the Chenming Group has risen in a contrarian direction and the brand value has achieved new growth. It cannot but be said that it has created a miracle in the industry. Under the premise of maintaining the core value of the brand, Chenming