本文以大梦书屋为例探讨微信平台在书店品牌营销工作中的应用,提出以4C为着眼点的营销思路,对书店营销工作中的顾客策略、成本策略、便利性策略和沟通策略进行了逐一分析与探讨,并对其中存在的问题以及未来发展的方向进行了初步研究,望能提高实体书店微信平台营销水平提升。 In this paper, Dream House as an example to explore WeChat platform in the bookstore brand marketing application, put forward the 4C marketing point of view, the bookstore marketing customer service strategy, cost strategy, convenience strategy and communication strategy one by one Analysis and discussion, and the problems and the future development of the direction of a preliminary study, hope to improve the physical bookstore WeChat platform marketing level.