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随着技术标准的迅速发展,产业技术标准联盟已经逐渐成为企业参与市场竞争的主要形式。作为市场需求的风向标,产业技术标准联盟及其技术标准能够在一定程度上准确反映行业需求,实现标准和知识产权的有效结合,并在加快技术创新、优化产业链结构、保护产业健康发展方面起到刺激和引导的作用。技术标准的快速发展得到了许多企业、行业乃至国家的高度重视,我国市场环境正由渠道战略、营销战略导向的市场慢慢转变成以技术标准和技术产业联盟为导向的市场。本文正是基于上述情况,对技术标准影响企业核心竞争力的因素进行分析研究并提出相关的建议和策略。
With the rapid development of technical standards, the alliance of industry technical standards has gradually become the main form of enterprises participating in market competition. As the vane of the market demand, the alliance of technical standards of industry and its technical standards can accurately reflect the demand of the industry to some extent and achieve the effective combination of standards and intellectual property rights. In addition, it plays an important role in accelerating technological innovation, optimizing the industrial chain structure and protecting the healthy development of the industry To stimulate and guide the role. The rapid development of technical standards has been highly valued by many enterprises, industries and even countries. China’s market environment is being gradually changed from a channel strategy and a marketing strategy-oriented market to a market oriented by technical standards and technology industry alliance. This article is based on the above situation, the technical standards affect the core competitiveness of enterprises to analyze the factors and put forward relevant recommendations and strategies.