CTV-1是国家电视台“黄金”资源的集中体现,也是广大受众认知国家主流媒体传播价值的首选窗口。CCTV-1的“黄金”资源,体现在其作为国家电视台的主打频道,在数字时代传承文明、开拓创新的一流栏目、节目中;体现在其作为中国第一频道的平台,致力于传播优秀文化,以及丰富多彩的内容制作、内容集成和内容经营上。 CTV-1 is a concentrated expression of the national television station “Golden” resources, and is also the preferred window for the broad audiences to recognize the value of the mainstream media in China. CCTV-1’s “golden” resources are reflected in its flagship channel as a national television station, as a top-level column and program that inherits civilization and pioneering and innovating in the digital era. It is reflected in its platform as the No. 1 channel in China dedicated to the dissemination of Excellent culture, as well as rich content production, content integration and content management.