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[目的 /意义]基于社交网络开展群组式阅读推广,有利于扩大社交网络对阅读的积极功效,实现读者系统性、深层次、有意义的阅读。[方法 /过程]对基于社交网络的群组式阅读推广的内涵意蕴、环境构成要素、实现策略进行论述,并在阅读推广过程中,对该模式进行实践应用。[结果 /结论]案例研究显示:基于社交网络开展群组式阅读推广具有提高读者阅读成绩与思维层次,增强阅读主体意识及交互激励行为的应用效果。
[Purpose / Significance] Developing a group reading promotion based on social networks is conducive to expanding the positive effect of social networks on reading and realizing readers’ systematic, deep-seated and meaningful reading. [Method / Process] This paper discusses the connotations, environmental elements and implementation strategies of the group-based reading promotion based on social networks, and applies the model in the process of reading and promoting. [Results / Conclusions] The case study shows that the promotion of group reading based on social networks has the effect of improving reading comprehension and thinking level of readers, and enhancing the reading subjective consciousness and interactive stimulating behaviors.