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在未来,品牌只在你需要的时候出现在恰当的地方,传达你所需要的信息。做品牌营销,不同的品牌在不同的阶段有不同的目标。进入中国不久,飞利浦的品牌知晓度就迅速提升,成为一个家喻户晓的品牌,在全国各个城市知晓度几乎都在90%以上,在一些一线城市甚至达到99.9%。因此,对飞利浦来说,品牌营销的目标是提升品牌美誉度。品牌是一种附加价值,需要得到客户的认同,他们才会愿意花钱买单。我们一直很在意飞利浦这个品牌能带给客户什么价值。只有客户了解价值,才能催生品牌的美誉度。事实
In the future, the brand appears in the right place only when you need it, conveying the information you need. Do brand marketing, different brands have different goals in different stages. Soon after entering China, Philips’ brand awareness rapidly increased to become a household name. Almost 90% of all the cities in the country knew it, and even reached 99.9% in some first-tier cities. Therefore, for Philips, the goal of brand marketing is to enhance brand reputation. Brand is an added value, customers need to be recognized, they will be willing to pay money. We have always been very concerned about the brand Philips can bring customers what value. Only customers understand the value, to spawn the brand’s reputation. fact