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联系企业、行业和学界的学科竞赛对广告专业教学从观念、模式、内容、评价机制等方面带来了全面的影响。教育思路日渐走向面向文化创意产业的专业教育,树立服务国家战略的广告教育人才观、建立服务市场需求的广告教育新机制;教学模式形成了多级教学模式:包括课堂案例、训练作业、全程运作等方式的课内培训机制和包括导师制、实验项目、竞赛培训组等方式的课外辅导机制;教学内容涵盖了专业教育和德育教育,不断适应新的导向要求;评价机制从多重角度定位广告教育的社会地位。
Disciplinary competitions linking enterprises, industries and academics have brought a comprehensive impact on the teaching of advertising from the aspects of concept, mode, content and evaluation mechanism. The educational ideas are gradually moving towards specialized education oriented to the cultural and creative industries, setting up an advertising educational talent concept that serves the national strategy and establishing a new advertising education mechanism that serves the market demand. The teaching mode forms a multi-level teaching model that includes classroom cases, training assignments, And other means of in-class training mechanism and including tutor system, experimental projects, competition training group and other means of extra-curricular tutoring mechanism; teaching content covers professional education and moral education, and constantly adapt to the new guidance requirements; evaluation mechanism from multiple angles positioning advertising education Social status.