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不论你作为一个专业营销人员,或是小型公司的行政长,不论你是多么富有经验和强悍,如果公司的支持营销基建架构是不到位的话。那么你要达致营业目标就如试图只穿着运动鞋去攀登珠穆朗玛峰一样,难似登天。就算你很强悍并富有进取心,你可能也得面对同一个问题:从营销支持角度来看,公司部分架构在绊着你前进。举例如果你公司的营销团队有25人,你是其中之一,而你的同伴有6个
Whether you are a professional marketer or a chief executive of a small company, no matter how experienced and powerful you are, if your company's support marketing infrastructure is not in place. Then you have to achieve business goals just as trying to wear only sneakers to climb Mount Everest is difficult to ascend to heaven. Even if you are tough and enterprising, you may have to face the same problem: From the marketing support point of view, some of the company's structure in the trip you. For example, if your company's marketing team has 25 people, you are one of them, and your companion has 6