计算机网络的技术水平在不断提高,将它应用到各个领域之中,都起到了正面的作用,那么对于经济领域来说,新型的交易手段得到了人们的关注与使用,人们已经进入到了网络经济的时代中。在网络经济的时代中,要求各个企业都进行各工作环节的改革,尤其是在市场营销这个工作环节,相关人员应该创新其方法。本文将对这几个方面进行合理思考,希望可以为各个企业提高市场营销的有效性做贡献。 Computer network technology continues to improve, it is applied to all fields, have played a positive role, so for the economic field, the new means of trading has been the concern and use of people, people have entered the network economy In the era. In the era of network economy, all enterprises are required to carry out the reform of all aspects of their work, especially in the work of marketing. Relevant personnel should innovate their methods. This article will conduct a reasonable consideration of these aspects, hoping to contribute to improve the effectiveness of marketing for each enterprise.