2002中国年度新锐榜候选广告语日前出台,它们是: 摩托罗拉之“MOTO”——MOTO来自台湾地区年轻消费者对摩托罗拉的昵称。摩托罗拉以此广告重新塑造了品牌形象。央视广告盛典之“如果你不来,广告明日之星就是他”。昆明之“每天都是春天”——昆明首开全国先河,以政府名义投放的城市旅游形象广告,抓住春城旅游的第一印象进行宣传。 2002 Chinese annual cutting-edge list of candidate slogans recently introduced, they are: Motorola’s “MOTO” - MOTO from Taiwan young consumers of Motorola’s nickname. Motorola ad reshape the brand image. CCTV advertising festival “If you do not come, advertising is the star of his tomorrow.” Kunming’s “Everyday is Spring” - Kunming first set off the first of its kind in the country in the name of the city’s urban tourism image advertising, seize the first impression of Spring City tourism publicity.