进入七十年代,美国科技、经济的飞速发展,使得信息泛滥、产品泛滥,信息的分辨率降低到历史最低点,产品形象变得模糊起来,不容易凸出和显现出来。于是,一种革命性的传播新方法——“定位”诞生了,并迅速成为营销理论的主流。就连“品牌形象论”的开山鼻祖大卫·奥格威也谈论起产品定位来,并给产品定位下了这样一个定义:“这个产品要做什么,是给谁用的”,“产品定位包括三个方面 In the 1970s, the rapid development of science and technology and economy in the United States led to the proliferation of information and the proliferation of products. The resolution of information was reduced to a record low and the image of the product became obscured and not easy to emerge and manifest. As a result, a revolutionary new approach to communication - “positioning” was born and quickly became the mainstream of marketing theory. Even David Ogilvy, the originator of “Brand Image Theory,” talked about product positioning, and defined the product positioning as “what is the product to do for whom,” "Product Positioning Including three aspects