夹报广告作为一种低成本的宣传手段,对于处于创业初期的产品和企业十分有效。小老板实力单薄,难以选择电视、报纸等高费用媒体,夹报就成为他们首选的宣传手段。夹报以便宜、信息容量大成为一把利刃。王先生2002年代理了一个润肠通便类产品,广告宣传靠自己。如果按厂家的方案作宣传,每月得投入5-8万。对他来说,成功了皆大欢喜,失败了关门歇业。于是,他选择了更稳妥的夹报。夹报内容以厂家的文案为底稿,根 Clip advertising as a low-cost means of advertising, in the early days of the products and businesses are very effective. Smaller little boss, it is difficult to choose the television, newspapers and other high-cost media, clip newspaper became their preferred means of publicity. Clip reported cheap, large information capacity to become a blade. Mr. Wang acted in 2002 as a laxative product, advertising on their own. If you press the manufacturer’s program for publicity, have to invest 50,000 to 80,000 per month. For him, the success of all happy, failed to close the lockout. So, he chose a more secure folder. Clip newspaper content to the manufacturer’s copy for the manuscript, root