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一、问题的引出:我国微商发展现状2012年4月19日,微信发布4.0版本,更新了可以发表文字、图片、评论、点赞以及分享文章的朋友圈功能,一经推出,迅速受到各类营销人士的青睐,以朋友圈代购为代表的微商开始盛行。但是,随之而来的微商消费者投诉日益增多,保护好微商消费者合法权益成为一个突出的问题。1.微商情况。俗称“杀熟经济”的微商频现陷阱,不仅类似传销的代理模式遭到质疑,产品质量也令人担忧。2015年4月10日,央视《新闻
First, the problem leads to: China’s micro-business development status April 19, 2012, WeChat released version 4.0, updated text, pictures, comments, likes and share articles of the circle of friends, once launched, quickly by various types Marketers of all ages, represented by the circle of friends micro-business began to prevail. However, with the increasing number of complaints from micro-business consumers, protecting the legitimate rights and interests of micro-business consumers has become a prominent issue. 1. Micro-business situation. Commonly known as “killing economy ” micro-business frequency is the trap, not only similar to the MLM agent model has been questioned, product quality is also cause for concern. April 10, 2015, CCTV News