论文部分内容阅读
随着我国居民收入的增加,生活水平的不断提高,消费者对乳制品的需求不断增加带动了乳制品产量的增加,乳制品在行业发展中逐步成为了热点行业。目前,乳制品行业经过高速成长已进入新阶段,形成了一些具有带动作用的大型企业集团,但从行业整体来看,由于基础薄弱,与国外发达国家相比仍差距明显,本文作者以贵州好一多乳业为例提出影响消费者对乳制品的品牌忠诚度的因素,为提出未来乳制品经营策略,具有很强的现实意义。
With the increase of residents’ income and living standards in our country, the increasing demand of consumers for dairy products has led to an increase in the output of dairy products. Dairy products have gradually become a hot industry in the development of the industry. At present, the dairy industry has undergone rapid growth and has entered a new phase, forming some large-scale enterprise groups with leading effects. However, due to the weak foundation, the gap between the dairy industry and developed countries in the world is still far behind. For example, a multi-dairy industry puts forward the factors influencing consumers’ brand loyalty to dairy products and has strong practical significance for proposing future dairy product management strategies.