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新闻图片市场在中国大陆尚属起步阶段。但就在大批涌现的报刊图片告急、众多报刊愿出高价购买精彩照片时,新闻图片的市场需求形成了,此需求来势之猛,使新闻摄影界看到了: 市场的迹象 促成这种市场需求的最直接原因是报刊市场的发展。据统计,建国30年时,大陆报纸仅发展到100多家。80年代前期出现第一次飞跃,1985年达到1445家。此后几年有起有落,90年代初又出现第二次飞跃,1993年达到新的历史高度——2000余家。 报纸种数增加是第一次飞跃的主要标志,报纸扩版是第二次飞跃的显著特征。1993年仅首都报纸就有60多家扩版。 1993年新华社摄影部向订新华社照片的约250家国内报纸调查报业和照片运用情况,反馈的166家报纸答卷中引人注目的一点也是各报的扩版趋势。66％的报纸要在近期扩版,包括扩展版面和缩短刊期。
News photo market is still in its infancy in mainland China. However, in the midst of a flood of newspapers and pictures appearing urgently, many newspapers are willing to make high-priced purchases of wonderful pictures. The market demand for news pictures has taken shape. The demand is so fierce that the news photography community can see that the signs of the market have contributed to this market demand The most direct reason is the development of newspaper market. According to statistics, when the founding of New China was founded 30 years ago, the number of newspapers in the mainland has grown to more than 100. The first leap appeared in the early 1980s, reaching 1,445 in 1985. After several years of ups and downs, the second leap appeared again in the early 1990s and reached a new historical height of 1993 - more than 2,000. The increase in the number of newspapers is the main symbol of the first leap, and the expansion of newspapers is a notable feature of the second leap forward. In 1993, there were more than 60 enlarging editions of the capital newspaper alone. In 1993, the Xinhua News Agency’s photography department surveyed about 250 newspapers in the country where the Xinhua News Agency photo was taken and investigated the use of newspapers and photos. The striking point in the feedback of 166 newspapers was also the tendency of newspapers to expand. 66% of newspapers want to expand in the near future, including the expansion of the page and shorten the period.