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文章以《癌症·真相》的策划出版为例,从五个方面探讨了原创科普图书的畅销之路:培育没有“背景”的中青年作者;瞄准拥有众多粉丝的网络活跃者;以读者需求为导向,充分调研目标市场,发现市场空白点;内容为王,运用接地气、生动的语言打造有用又有趣的原创科普作品;依托新媒体,采取精细化营销策略,做原创科普图书的“爆品”。
Taking the planning and publication of “Cancer Truth” as an example, this article explores the best-selling ways of original popular science books from five aspects: cultivating young and middle-aged writers without “background”; aiming at network activists who have many fans; Demand-oriented, and fully investigate the target market, market gaps found; content is king, the use of ground gas, vivid language to create useful and interesting original popular science works; relying on new media, to adopt a sophisticated marketing strategy, the original popular science books “ Explosives ”.