“媒介融合”(Media Conver-gence)是近几年出现的一个概念,最早由美国马萨诸塞州理工大学的浦尔教授提出,其本意是指各种媒介呈现出多功能一体化的趋势。①根据密苏里团队的定义,从新闻学的观点来看,媒介融合是“大量媒体之间相互分享内容,交叉促进媒介报道,以及新闻编辑部内部人员的合作与互动”。② “Media Convergence ” (Media Conver-gence) is a concept emerged in recent years. It was first proposed by Professor Purcell from the Massachusetts Institute of Technology in the United States. Its intention is that all kinds of media have shown a trend toward multi-functional integration. ① According to the Missouri team’s definition, from a journalistic point of view, media convergence is “a large number of media sharing content with each other, promoting cross-media coverage, and collaboration and interaction among press editorial staff”. ②