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2006年下半年,央视《大国崛起》的热播,让中国的观众放眼全球,了解近五百年来的列强兴替之道：与此同时,2006年10月末,在昆明中国广告节上的首届“中国元素”国际创意大赛,一部分优秀的中国广告人、创意人打出了“中国元素”的概念,提倡在广告创意中的民族手法以及民族自信心的重建。《大国崛起》让观众站在世界角度,认识了中国的位置,从别人的“过去”思考我们的现在与未来；“中国元素”让我们站在民族角度,重新认识和挖掘中国传统文化的精华并进行现代化应用,它既是一次广告界的集体反思,也是对民族精神的寻找和民族自信心的一种重建。
The second half of 2006, CCTV “Rising of the Great Powers,” the hit, so that Chinese audiences look global, understanding of the last five hundred years the power of the replacement: at the same time, in late October 2006, Kunming China Advertising Festival The first “Chinese elements” International Creative Competition, some outstanding Chinese advertisers and creative people played the concept of “Chinese elements”, promoted the nationality tactics in the advertisement creation and rebuilt the national self-confidence. “The Rise of the Great Powers” allows the audience to stand on a world perspective, recognize China’s position and think about our present and future from others’ “past”. “Chinese elements” let us stand on the ethnic perspective and re-understand and tap the essence of Chinese traditional culture It is not only a collective reflection of an advertising world, but also a search for national spirit and a reconstruction of national self-confidence.