随着信息大爆炸、大数据时代的来临,人们的社会化生活和社会行为都在发生着与时俱进的变化,媒介尤其是网络媒体越发的碎片化,讯息世界也显得越发庞大冗杂。越来越多用户开始摆脱传统“单线灌输式”的讯息传递方式,开始主动去搜寻、甚至创造自己感兴趣的内容资讯,推动着新媒体、新元素不断裂变与融合。对于门户等传统互联网媒体而言,谋 With the big bang of information and the advent of the era of big data, people’s social life and social activities are undergoing changes with the times. The media, especially the online media, are increasingly fragmented and the world of information becomes more and more complicated. More and more users are beginning to get out of the traditional “single-line infusion” mode of messaging and begin to actively search for and even create content of interest to them, driving the new media and new elements to fission and integration. For portals and other traditional Internet media, seek