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本文结合消费者对包装设计的感知方式,研究分析了消费者对包装设计语言的解码方式,以使设计师正确有效地进行商品信息包装设计。让包装在商品的营销计划中协同其它商品信息和传播媒介统一、有效地传达商品信息。
Based on the consumers ’perception of packaging design, this paper analyzes and analyzes consumers’ decoding ways of packaging design language so that designers can design the packaging of goods information correctly and effectively. Let the packaging in the marketing plan of the goods in coordination with other product information and media to convey the product information uniformly and effectively.