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京东联合上万家便利店做O2O,顺丰布局嘿客,天猫布局日日顺下沉三四线城市、近日又推出了码上淘,电商落地如火如荼。电商落地模式亦各有特色。京东选择结盟便利店,通过库存下沉,就近配送,节省配送成本和配送时间,提升顾客体验。与之相对,顺丰选择了布局“嘿客”虚拟社区店,目前嘿客兼备了线上、线下的功能。但这种模式普遍不被看好,从线下引流的效果也仍待观察。除了布局日日顺,电商老大阿里正通过码上淘落地。码上淘意在拓展O2O(线上
Jingdong joint tens of thousands of convenience stores to do O2O, Shunfeng layout Hey guest, day and cat layout sun along the line of third and fourth tier cities, has recently launched the code Amoy, e-commerce settled in full swing. E-commerce landing mode also has its own characteristics. Jingdong select alliance convenience stores, sinking through the stock, the nearest delivery, delivery and delivery costs savings delivery time, enhance customer experience. In contrast, SF chose the layout “Hey off ” virtual community store, now Hey guest both online and offline features. However, this model is generally not optimistic, the effect of drainage from the line remains to be seen. In addition to the layout of day and night, e-commerce boss Ali is landing through the code Amoy. Amoy on the code to expand O2O (online