种种资料与现象表明,海外市场需求不仅绝对数量大大上升,而且市场需求结构也不断变化,市场需求多样化已是当前海外市场的一个重要特点。 其原因主要有以下几点: 一是西方个性化浪潮的发展。这也是市场需求多样化的主要原因。随着西方经济在80年代的增长,居民的收入水平有了较大的提高,生活变得富裕豪华, All kinds of data and phenomena indicate that the absolute demand for overseas markets has not only risen sharply, but also the market demand structure has constantly changed. The diversification of market demands has become an important feature of the current overseas market. The main reasons are as follows: First, the development of the wave of personalized westernization. This is also the main reason for the diversification of market demand. With the growth of the Western economy in the 1980s, the income level of residents has been greatly improved, and life has become wealthy and luxurious.