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对于广告学这个应用性、实践性很强的专业来说,毕业实习显得尤为重要。但是由于实习单位、学校和学生三方对毕业实习工作中存在着认识上的误区、管理上的漏洞和执行上的不到位等问题,使得在具体的实施过程中,广告学专业毕业实习的效果没有完全达到预期的目的。本文通过对目前广告学专业毕业实习指导工作中存在的问题进行分析,着重从学校、学生和用人单位等几方面剖析毕业实习效果不佳的原因,并提出一系列解决对策。
For advertisers this practical, highly practical professional, graduation internship is particularly important. However, due to internship units, schools and students on the graduation internship work there are misunderstandings, management loopholes and the implementation of the problem is not in place so that in the specific implementation process, advertising professional graduate internship effect Fully achieve the desired purpose. This article analyzes the problems existing in the guidance of the current advertising professional graduate internship, focusing on the analysis of the reasons for the poor graduation practice from schools, students and employers, and puts forward a series of solutions.