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当前以文学、影视、戏剧乃至游戏等多种形态叙述和传播某个对象的跨媒介文化现象日益增多,通过梳理这种文化实践,力图廓清相关现象表征,提出在不同媒介艺术的属性制约下扬长避短、提供新的叙事体验是处理跨媒介互文叙事的关键,构成动态的叙事体系。受众在跨媒介文化传播中日益积极主动,以多种方式形成了参与文化,不同层级的文本造成了文本意义的交互性和流动性,在融合中形成了丰富的审美感受。
At present, there are more and more cross-media cultural phenomena that narrate and spread an object in various forms such as literature, film and television, drama and even games. By combing this kind of cultural practice, trying hard to clarify the phenomena of the related phenomena, this paper proposes that under different media art’s attributes, The provision of a new narrative experience is the key to handling cross-media intertextual narratives and constitutes a dynamic narrative system. Audiences are increasingly active in the dissemination of cross-media culture, forming a participatory culture in a variety of ways. The texts at different levels result in the interactivity and mobility of the textual meanings and form rich aesthetic feelings in the fusion.