China’s high-end hotel brand NUO opened near the Temple of Heaven on September 20. NUO will open its flagship hotel in Beijing in 2015 and a Shanghai property based on an Art Deco theme. It also plans to expand in first- and second-tier cities in China and in major cities around the world over the next few years, becoming the first truly authentic luxury Chinese hotel brand. The NUO brand is based on four pillars: Chinese heritage, luxury, contemporary feel and a green approach.
　　Chinese Heritage—Developed in conjunction with Kempinski Hotels and fully owned by Beijing Tourism Group, NUO aims to share the lifestyle and attitudes of modern China while honoring its cultural heritage.
　　Luxury—Innovative concepts, high quality materials, impressive grand spaces created by world renowned designers attest to its luxury.
　　Contemporary Feel—NUO aims to be contemporary by interpreting traditional Chinese culture and infusing it with modern artistic elements.
　　Green Approach—NUO will be equipped with advanced energy-saving equipment and facilities. It has adopted LEED gold standards and has won pre-verification, ensuring healthy and environmentally friendly surroundings for its guests.
　　Key International Hotels Management Co. Ltd.
　　Unit S120, Ground Floor, Office Building, Beijing Lufthansa Center
　　No. 50 Liangmaqiao Road, Chaoyang District, Beijing 100125
　　Tel: +86 10 84543788
　　Fax: +86 10 84543766