所谓国际行销，我们过去说成是“进出口”贸易，在经济全球化的今天，仅以“进出口”则难以涵盖其愈加广泛和深入的内涵。作为国际营销领域中的管理者，提高其制定与实施国际市场营销战略的技能，把握在国际市场竞争中成功所必备的实用概念和知识并能够实际运用于“进出口”中 The so-called international marketing, we used to say that it was an “import and export” trade. Today, with economic globalization, “import and export” alone can hardly cover its broader and deeper connotations. As a manager in the field of international marketing, improve its skills in formulating and implementing international marketing strategies, grasp the practical concepts and knowledge necessary for success in the international market competition, and can actually apply it to “import and export”