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非物质文化遗产承载着深刻的文化内涵,保留着最为浓缩的文化基因和民族特色。非物质文化遗产拥有旅游商品开发的巨大市场潜力,旅游开发为“非遗”的传承和保护提供了新的空间和机遇,实现其独特的价值魅力。“非遗”文化内涵的发掘会促进旅游业的发展,形成“非遗”保护与旅游业发展的良性互动,最终实现可持续发展的目的。
Intangible cultural heritage carries a profound cultural connotation, retains the most concentrated cultural genes and ethnic characteristics. The intangible cultural heritage possesses the huge market potential of tourism product development. Tourism development has provided new space and opportunity for the inheritance and protection of “non-heritage” and realized its unique value charm. The exploration of the cultural connotation of “non-heritage” will promote the development of tourism and form a benign interaction between “non-heritage” protection and the development of tourism, and finally realize the goal of sustainable development.