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经济全球化为中国的企业进军国际市场提供了契机,然而中国企业由于起步较晚,在营销过程中依然存在很多问题,企业营销理念落后、品牌意识薄弱、竞争力不强等。本文经过调研指出中国企业要立足国际竞争环境的策略及解决方案,如改变公司管理理念、提高品牌意识、提高产品竞争力等,并对其如何发展自我的品牌做出了展望,目的在于创新发展国内企业品牌,吸引更多的外资在国内的投入。
Economic globalization has provided an opportunity for Chinese enterprises to enter the international market. However, due to the late start, Chinese enterprises still have many problems in the marketing process, their marketing concepts are lagging behind, their brand awareness is weak, their competitiveness is not strong, and so on. This article points out that Chinese enterprises should base their strategies and solutions on international competitive environment, such as changing their management philosophy, raising brand awareness, improving product competitiveness, etc., and looking forward to how they develop their own brand with the aim of innovation and development Domestic corporate brand, to attract more foreign investment in the country.