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经常遇到这样的企业,产品开发出来了,但不知道产品的核心卖点是啥?也不知道怎么去销售?产品生命周期理论为我们提供了一个重要的启示:在当代科学技术水平迅速发展、消费需求变化加快、市场竞争加剧的情况下,企业得以生存和成长的关键就在于不断地创造新产品和改进旧产品。企业的新产品犹如企业的新鲜血液,能够给企业增加新的活力和动力。许多企业就是因为老产品持续老化,新产品死亡率居高不下,从而导致企业的市场不断丢失,利润严重缩水,企业经营举步维艰。
Often encountered such companies, product development, but do not know the core selling point of the product is what? Do not know how to sell? Product life cycle theory provides us with an important inspiration: the rapid development of modern science and technology, With the acceleration of changes in consumer demand and the intensification of market competition, the key to the survival and growth of enterprises lies in continuously creating new products and improving old ones. The new products of the enterprise are like the fresh blood of the enterprise and can add new vitality and power to the enterprise. Many companies are simply because old products continue to age and new product death rates remain high, resulting in the continuous loss of corporate markets, severely shrinking profits, and difficulties in business operations.