国外某著名化妆品公司的商场促销员拿着该公司一种产品,解释为什么在不同的怀孕期由于激素水平不同而需要使用不同配方的化妆品,而她手上的就是专门适合怀孕3个月的妇女使用的润肤乳。与此同时,我国的一些化妆品广告却总是宣传它适合各种人群,不管男女老幼,不管职业类别。从这点上看,中国企业在产品细分、目标顾客群体细分上,该学习的还有很多。 A well-known foreign cosmetics company’s mall promoters holding the company a product that explains why in different pregnancy due to different hormone levels require the use of different formulations of cosmetics, and her hand is specifically for pregnant women 3 months Use lotion. In the meantime, some cosmetic advertisements in our country always promote it for all kinds of people regardless of their age, sex and age, regardless of occupational category. From this point of view, Chinese enterprises in the product segments, target customer segments, the study there are many.