以现代主义设计理念的影响为背景,反思多年来VI设计过于“简单”带来的弊端。从VI设计的本质及现状的分析入手,提出了“从静态向动态的转换”、“注重人性化设计”、“VI设计要素间的交互”几个方面的给VI设计带来新变化。打破设计的理性束缚,重视VI设计整体的感性和个性,这将是现代VI是设计与时俱进的新方向。 With the influence of the modernist design concept as the background, we should reflect on the drawbacks that the VI design is too “simple” over the years. Based on the analysis of the nature and current situation of VI design, this paper presents the design of VI from “static to dynamic transition”, “humanized design”, “interaction of VI design elements” Bring new changes. Break the rational constraints of design, pay attention to the overall sensibility and personality of the VI design, which will be the new direction that the modern VI is designed to keep pace with the times.