非艺术类广告学专业的学生是属于传播类的,一般是策划方向,在文笔上下的功夫比较多,而在设计能力的培养方面比较欠缺,如何在这方面找到突破点呢?本文认为,兴趣是一个技能掌握的推进器,接着是对艺术的认识,培养自身的审美能力,以及进行基本的构成训练,最后是计算机软件技术的掌握。这三方面对非艺术类广告学专业学生来说是很好的突破点。 Non-art advertising professional students belong to the category of communication, the general direction is to plan, write and write more effort, and lack of capacity in the design of training, how to find a breakthrough in this area? This article believes that interest It is a propeller of skills control, followed by the understanding of art, develop their own aesthetic ability, as well as the basic composition of training, and finally the mastery of computer software technology. These three aspects of non-art ad students is a good breakthrough point.