这次去意大利培训期间,我们参观了三十多个工厂企业,我清晰地看到:没有一个投资办企业的人不关心包装的。“产品的包装装潢确实可以改变企业的面貌,甚至可以挽救一个企业的命运。”这是米兰地区 GUALA 公司的经理给我讲的切身体会。的确,GUALA公司在1956年初建时,只是一个很小的工 During this trip to Italy, we visited more than 30 factories and enterprises. I clearly saw that no one who invested in enterprises did not care about packaging. “The packaging and decorating of a product can really change the face of an enterprise and can even save the fate of an enterprise.” This is what I learned from GUALA’s manager in Milan. Indeed, when GUALA was built in early 1956, it was only a small job