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数字媒体影响下的视觉传达设计,是数字化技术和多媒体技术相结合的产物。数字化技术和多媒体技术的融合为受众带来了视觉上的冲击,使视觉传达的形式更加丰富。利用数字媒体发展视觉传达设计,既能体现数字化技术的时代特征,又满足了受众日益增长的物质文化需求,使其成为未来最有力的主流设计形态,顺应了时代的发展,并拥有广阔的发展前景。
The visual communication design under the influence of digital media is a product of the combination of digital technology and multimedia technology. The combination of digital technology and multimedia technology has brought a visual impact on the audience, enriching the form of visual communication. The use of digital media to develop visual communication design can not only embody the characteristics of the era of digital technology but also meet the growing material and cultural needs of its audience and make it the most powerful mainstream design pattern in the future. It has conformed to the development of the times and has a broad development prospect.