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第一次蜕变是从技术到市场的蜕变。李东生最初的职业是技术员,那时他“最大的愿望是成为一名车间主任”。是当时中国快速膨胀的家电消费需求,使李东生转而拓展家电销售网络(这个网络后来为 TCL年平均超过50%的快速增长立下汗马功劳)。而李东生也在此过程中成长为一名优秀的管理人员。第二次蜕变是从产品到资本的蜕变。在上世纪90年代,TCL 进行相关产品多元化扩张,相继从电话进入到彩电、白电、电工、手机、电脑等产品领域。伴随着产品领域的扩张,以1993年 TCL 通讯上市为标志,李东生的资本意识也在觉醒。其后,他通过资本和品牌运营,相继并购香港陆
The first transformation is the transformation from technology to market. Li Dongsheng's first occupation was a technician, when he was “the greatest desire to be a workshop director.” It was at that time that China's rapidly expanding consumer demand for home appliances led Li Dongsheng to expand its sales network for home appliances (this network later made its mark in more than 50% of TCL's average annual growth). Li Dongsheng also grow into an outstanding manager in this process. The second transformation is the transformation from product to capital. In the 90s of last century, TCL diversified expansion of related products, one after another from the phone into the TV, white, electrical, mobile phones, computers and other products. With the expansion of product areas, marked by the listing of TCL Communications in 1993, Li Dongsheng's capital awareness is also awakened. Later, he operated Hong Kong Land through capital and brand operations