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问卷调查已成为非常重要的实证研究方式,社会化媒体为网络调查的实施提供了新的平台.调查者可利用该平台,采用混合调查模式来收集数据,以弥补单一调查方式样本涵盖率低的缺陷.论文采用验证性因子分析,研究了纸笔调查、网页调查、BBS调查、微博调查以及SNS调查间的测量等同性问题.研究结果表明:五组调查存在相同的基本测量结构及因子载荷矩阵;除纸笔调查外,其余四种平台调查还满足因子协方差矩阵等同性;而微博调查与SNS调查则更是具备截距等同性.
Survey has become a very important empirical research, social media for the implementation of the network survey provides a new platform for investigators can use the platform to collect data using a hybrid survey model to make up for a single survey sample coverage is low Defect.The dissertation adopts the confirmatory factor analysis to study the measurement equivalence problems between paper and pen survey, webpage survey, BBS survey, Weibo survey and SNS survey.The results show that there are the same basic measurement structure and factor load Matrix; In addition to the paper pen survey, the other four platform surveys also satisfy the factor covariance matrix equality; and Weibo survey and SNS survey is even more intercept equivalence.