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南京家电市场继彩电、空调、微波炉、VCD价格大战,抽奖大战之后,目前,又打响了买家电送礼品大战.近年来,各类家电价格战已打了几轮,在消费者喜洋洋享受降价带来的实惠的,也看到,不少企业尝到了竞争给他们带来的苦涩.然而,时至今日,光从价格上打竞争主意,余地已经很小了.为了抢占更多的市场份额,各厂商不得不使新招,推出赠礼品赠礼券的举措,以招来顾客,激活市场,并且出手大方,礼品数量、礼金数额越来越大,由初期的“买1赠1”发展到如今的“买1赠2”
Nanjing appliance market following the color TV, air conditioning, microwave ovens, VCD price wars, sweepstakes, after the current, but also started the purchase of electricity gift wars buyers. In recent years, all kinds of home appliances price war has hit a few rounds, consumers enjoy the price reduction With the benefits, it is also evident that many companies have tasted the bitterness that competition has brought them. However, to this day, there is only a small margin for competition from the price point. To seize more market share The various manufacturers had to make new moves and introduce gifts and gift vouchers to attract customers, activate the market, and sell generously. The amount of gifts and gifts increased from the initial “buy 1 to 1” to the present day. “Buy 1 Free 2”