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近年来，我国电视机市场竞争日趋激烈。1990年四川长虹集团率先降价，引发了全国性的彩电价格大战。长虹、康佳、LG等几家实力雄厚的集团在激烈的市场竞争中崭露头角，电视机市场逐渐显现出“长虹、康佳”、‘LG’等品牌效应。一波未平，霄烟又起，1999年上半年，彩电市场又连
In recent years, the competition in China’s television market has become increasingly fierce. Sichuan Changhong Group in 1990 the first price cuts, triggering a national price war in color TV. Several powerful groups, such as Changhong, Konka and LG, have emerged in the fierce market competition. The TV market has gradually revealed the brand effects of “Changhong, Konka” and “LG”. A wave of calm, Xiao smoke again, the first half of 1999, the TV market and even