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风头日盛的世界知名公司Google是不是媒体,是属于怎样的媒体?如何用新的眼光解读新时期新媒体的规则和属性?本文以Google为例,分析了21世纪的媒体特征以及传统媒体在新时期面临的挑战和应采取的策略。
How to interpret the rules and attributes of new media in the new era? This article takes Google as an example, analyzes the characteristics of media in the 21st century and the influence of traditional media on Challenges and Strategies in New Period.